Reference to genre and Audience.

Our video has features that are typical of the Indie Genre, as well as some features that don't exactly fit.

The video consists of two main sections, shots of the band and shots of the rabbits. The band shots are a feature typical of most music video's regardless of genre, however it is a technique used in the majority of 'indie' video's as it gives out that 'organic' and 'unprocessed' feel. An example would be Arctic monkeys- I Bet You Look Good On The Dance Floor...





By only using band shots, grainy film and sound quality the video takes on the characteristics of an 'indie' video as it has that underproduced vibe that Indie bands strive for.

In comparison the 'rabbits' section, our underlying narrative, which breaks up the band shots and adds fluency to the video.This is a feature of the majority of music videos, narrative adds a layer of intrigue to the product which keeps the audience's attention. A good example is My Chemical Romance'- I'm not Okay (I Promise)...



By using these features we encompass many of the norms that artists of our genre use, this helps the video attract a certain audience. This is the primary function of a music video, to attract a wider audience. By utilising the existing conventions of the music video we provide the service that the audience expect,  therefore they are more likely to watch and appreciate the video.