Our Finished video!

And this is what all our hard work has produced. Hours of blood sweat and tears in front of a computer screen has come down to this...

Showcase

Our rough cut is ready for the showcase!
Finally after a long few weeks editing, we have finished a rough cut of our music video, remarkably in time for showcase Wednesday. Although the video is finished, after we have been analysed by other students studying media and our teachers we will tweak our video to improve effects, transition and clips used. This will enable us to improve the video further based on the constructive criticism given by other students and our teachers. Hopefully after we have tweaked our video, we will have a finished video up to a good standard.

Reference to genre and Audience.

Our video has features that are typical of the Indie Genre, as well as some features that don't exactly fit.

The video consists of two main sections, shots of the band and shots of the rabbits. The band shots are a feature typical of most music video's regardless of genre, however it is a technique used in the majority of 'indie' video's as it gives out that 'organic' and 'unprocessed' feel. An example would be Arctic monkeys- I Bet You Look Good On The Dance Floor...





By only using band shots, grainy film and sound quality the video takes on the characteristics of an 'indie' video as it has that underproduced vibe that Indie bands strive for.

In comparison the 'rabbits' section, our underlying narrative, which breaks up the band shots and adds fluency to the video.This is a feature of the majority of music videos, narrative adds a layer of intrigue to the product which keeps the audience's attention. A good example is My Chemical Romance'- I'm not Okay (I Promise)...



By using these features we encompass many of the norms that artists of our genre use, this helps the video attract a certain audience. This is the primary function of a music video, to attract a wider audience. By utilising the existing conventions of the music video we provide the service that the audience expect,  therefore they are more likely to watch and appreciate the video.

editing nearly complete!

We pretty close to finishing now! The video is complete however there are some shots that need fine tuning to get in perfect time and the effects need to be added. Also there are now some shots that we are not sure whether or not we like at all. We have alot got to the point where listening to the song makes us suicidal which apparently is natural. This may have caused some slack towards the end and we know that cannot happen if we are to get a good grade so at the end we may go over the ending thoroughly to make sure we are just as pleased with it as we were with the start.

Editing

So we've made good progress and got about half way through the song with things roughly in the places we want them although it is highly likely that things will change. We have also discovered that even when you have more footage than you think you'll need it is still probably not enough to fill an entire film. Another plus is that at this stage we are all agreeing with decisions which helps save a lot of time and we are all very please with how things are progressing.

editing - Effects

Since we have started editing we have always had the effects part of the process in the back of our minds because we know we need to get those right to make it look like a professional video. We have noticed from looking at other peoples videos and having a little experiment with Final Cut that alot of the effects look very unprofessional and just ruin the film so we need to make sure we only use them when necessary and we don't over exaggerate them otherwise we could ruin our film. Also we have found out that Adobe After Effects may be a better way of making our effects look better although it would be a long process to import the footage into there, create an effect from scratch then import the film back into Final Cut; we are under a strict deadline and this may cause us alot of unnecessary time loss.